Foxys Original - 2060 Words

1. Discuss the pros and cons to launching the Foxy brand in the United States. PROS: Launching the Foxy brand in the United States would be beneficial to the company because of the sheer size of the market. In comparison to the Canadian market, the U.S market is much larger and includes a larger number of consumers. In addition, those consumers are very interested in attaining nice but affordable products. American consumer culture is concerned with seeking out the lowest-cost, highest-quality product regardless of its country of manufacture. Due to of the decreased emphasis Americans place on purchasing only domestic products, American consumers will be open to a high-quality, low-cost Canadian product. A third pro to launching in the†¦show more content†¦Identify all costs, other than variable costs, for the sales representatives’ distribution strategy. Categorize these costs as investments and fixed costs (per sales representative and for fiscal 2005). Fixed Costs Per Sales Representative Rental Space per year-$200 per month X 12 months= $2400 Sample Boards year year-$2,900 Catalogues and promotions per year-$600 TOTAL: $5,900 per sales rep per year TOTAL FIXED COSTS PER YEAR (for 4 sales representatives-New York, Los Angeles, Chicago, and Dallas) Rental Space per year-($200 per month X 12 months X 4 reps)= $9600 Sample Boards per year-$2,900 X 4 reps= $11,600 Catalogues and promotions per year-$600 X 4 reps= $2400 Bookkeepers fee per year-($40 per hour X 48 hours per year)=$1,920 TOTAL: $25,520 per year *The bookkeeper’s fee is only included in the total fixed cost per year and is excluded from the total fixed costs per sales representative per year total. 4. Do the variable costs for both products (necklaces and pairs of earrings) differ between trade shows and sales representatives? Yes, the variable costs for both necklaces and pairs of earrings differ between trade shows and sales representatives. The cost of materials used in production for necklaces and earrings DO NOT differShow MoreRelatedFoxy Originals Essay1750 Words   |  7 PagesFoxy Originals Team 1: Van-de-lay Industries Ruwanthi Herath, Manasa Varalakshmi, Gabriela Chassagne, James McDougall, Aaron Layden Executive Summary Foxy Originals hopes to gain successful market entry into the United States within six months. The U.S. market is significantly larger than the Canadian market that Foxy currently operates in and has substantially less brand loyalty and demand for classic jewelry. Foxy’s two potential methods of market entry are: (1) Tour their products at tenRead MoreFoxy Case Study1129 Words   |  5 Pagesregardless of the product’s origin. It might take foxy some time to adapt to different customers and create new product to compete within that larger market. Foxy may face risk in controlling the business from far; where Foxy’s HQ based in Canada. These means that Foxy Original need to build their trusted teams to support business in U.S | 2. Assess each distribution strategy from a qualitative point of view Best appropriate method of distribution: * Attending trade shows Trade showsRead MoreFoxy Originals1802 Words   |  8 PagesFoxy Originals 1. Discuss the pros and cons to launching the Foxy brand in the U.S. Pros: Kluger and Orol had established strong Foxy jewelry market in Canada but it is getting saturated. By expanding into the United States Foxy would be able to avoid oversaturation of the Canadian market. The U.S. jewelry market was almost 10 times larger than the Canadian market which offers great opportunity for their product exposure. With this expansion, Kluger and Orol could expand their production asRead MoreFoxy Originals expansion into the U.S. market Essay1867 Words   |  8 Pages 3/19/2014 Case Study | center3962291Foxy Originals Expansion into The U.S. Market Contents TOC \o 1-3 \h \z \u Executive Summary: PAGEREF _Toc382852169 \h 3Problem statement PAGEREF _Toc382852170 \h 4Analysis PAGEREF _Toc382852171 \h 4Impact Analysis PAGEREF _Toc382852172 \h 5Criteria for an Effective Solution PAGEREF _Toc382852173 \h 5Evaluation of Alternatives PAGEREF _Toc382852174 \h 5Recommendation PAGEREF _Toc382852175 \h 6Action Plan PAGEREF _Toc382852176 \h 7Appendix A PAGEREFRead MoreWhatever789 Words   |  4 PagesFoxy Originals Introduction Foxy Originals, a Canadian company was founded in 1998 by Kluger and Orol. The company was focusing on designing and initially selling jewelries and acquaintances on campus while the partners were attending college. Later on, Foxy targeted her customers to retail stores. Due to the partners’ hard work, Foxy nearly doubled her revenue every year in the first three-year operation. Now Foxy has successfully sold her product lines to every retailer in Canada and handledRead MoreFoxy Originals - Expansion Into the U.S. Market Essay1737 Words   |  7 PagesFoxy Originals 1. Discuss the pros and cons to launching the Foxy brand in the United States. To determine the pros and cons, we conducted a SWOT analysis: S(trengths) – Foxy Originals has saturated the Canadian market, which presents an opportunity for growth. The two owners have extensive experience in designing jewelry, having done so since they were in high school. They’re good at what they do and have had time to perfect their trade. They also have a firm grasp of who their target